Wildfire Experience Agency, the UK’s leading full-service events and team-building provider, is thrilled to announce the appointment of Amber Wilkins as the new Business Development Manager (BDM) for Yorkshire and the North of England. This strategic addition to the sales team marks yet another major milestone in Wildfire’s aggressive growth and recruitment drive for 2026.
Amber joins the agency bringing a wealth of regional knowledge, commercial acumen, and hands-on events expertise, highlighted by her highly successful tenures at Sheffield United and You Can Hire. In her new role, she will be spearheading Wildfire’s pipeline generation across key Northern hubs, turning prospects into long-term agency partners, and delivering the disruptive, unforgettable brand experiences that Wildfire is famous for.
Nathan Angus, Managing Director of Wildfire Experience Agency, shared his trademark enthusiasm regarding Amber’s arrival and the company’s broader expansion:
“I am absolutely buzzing to welcome Amber to the Wildfire family! We are on a phenomenal growth trajectory right now, and adding someone with Amber’s hustle and pedigree—especially with her incredible background at Sheffield United and You Can Hire—is exactly what we need to cement ourselves as the undisputed market leader in the events trade. Over the last few months, we’ve been aggressively expanding our team, bringing in high-energy, passionate people who understand the value of a world-class customer experience. Amber fits our DNA perfectly. The North is a massive market for us, and with Amber leading the charge, the sky is the limit!”
A Track Record of Excellence
Amber’s background perfectly positions her to drive Wildfire’s ambitious revenue targets:
- Sheffield United: Amber honed her ability to manage high-stakes corporate relationships, drive B2B sales, and deliver premium experiences in a fast-paced, high-profile environment.
- You Can Hire: Her deep understanding of event infrastructure, supplier logistics, and client management gives her a unique, 360-degree view of what it takes to execute flawless events from conception to completion.
Accelerated Agency Growth
Amber’s appointment comes hot on the heels of a massive recruitment push at Wildfire Experience Agency. Following a surge in demand for large-scale corporate events, team-building retreats, and immersive brand activations, the agency has rapidly expanded its operational and sales teams.
This ongoing talent acquisition strategy ensures that Wildfire continues to own and operate the largest repertoire of event equipment in Europe—from hovercrafts to 16ft waterfalls—while maintaining the family-business commitment and phenomenal customer service that Nathan Angus built the company upon.
With Amber Wilkins now officially hunting down new business in Yorkshire and the North, Wildfire Experience Agency is primed to smash its 2026 targets and continue its reign as a major player in the global events industry.
