Wildfire Events Agency has appointed Lyle Smith as Business Development Manager, marking another significant step in the agency’s continued expansion.
As demand grows for bold, experience-led corporate events, Wildfire is investing further in strengthening its commercial function. Lyle’s appointment signals a clear focus on building strategic partnerships, unlocking new opportunities, and deepening relationships across the industry.
Managing Director Nathan Angus commented:
“I’d heard of Lyle from the industry and then when we first met I knew it was someone I wanted as part of our team. As Wildfire’s team grows and we expand our market share, I am very confident Lyle is going to be a major part of this.”
With a strong industry network and a reputation for relationship-led growth, Lyle brings a collaborative and forward-thinking approach to business development. His role will centre on connecting brands with Wildfire’s creative capabilities, ensuring clients not only receive exceptional event delivery but also a true strategic partner.
Speaking about his new role, Lyle said:
“I’m delighted to be joining Wildfire Events Agency as Business Development Manager at such an exciting stage of its journey. Wildfire is known within the industry for creating outstanding experiences, and I’m looking forward to contributing to the company’s continued growth, building long-term relationships, and working closely with clients and partners to deliver memorable events together.”
The appointment comes as Wildfire continues to broaden its footprint across the corporate events landscape, delivering experiences that combine creativity, precision, and commercial impact.
By strengthening its business development leadership, Wildfire is positioning itself for the next phase of growth – building deeper partnerships, expanding its client portfolio, and continuing to set the standard for immersive, high-impact events.
