Event technology provider Weezevent has reported a 100% year-on-year increase in UK organisers using its self-service ticketing platform.
Year-on-year growth has been recorded up to February 2026, and the company has nearly quadrupled its ticketing volume through UK organisers too.
The growth follows the integration of Kaboodle and Weezevent in 2025, which has enabled the platform – already used by major festivals including Boomtown and Tomorrowland – to be actively pushed out in the UK market.
With the continued interest from across different sectors including festivals, venues and conferences, Weezevent believes more UK organisers are looking to use a self-service ticketing platform as the industry faces rising production costs, higher marketing spend and increasingly tight margins.
The solution features a mobile-first, account-free checkout to reduce drop-off, along with built-in CRM tools that allow organisers to activate targeted email campaigns and reach new audiences through advertising, while retaining full control over their customer data.
The UK model is built around transparent, commitment-free pricing, giving organisers clear visibility on costs from the start.
“We saw a market where pricing structures had become increasingly complex, with subscriptions or commitments,” says Tim Holmes, Kaboodle’s COO and Country Manager, UK for Weezevent. “Our approach is straightforward: no engagement, transparent pricing, and a cost structure among the most competitive in the market.”
The platform can integrate with Weezevent’s wider suite, including accreditation tools, professional access control and on-site payment solutions.
Central to Weezevent’s proposition is what it calls the ‘90% sales rule’, based on aggregated data from events where it manages access control, reconciling tickets across marketplaces, distributors and direct channels.
The company consistently finds that around 90% of sales come from an organiser’s own audience such as using their own websites, social channels and communications, rather than marketplace discovery.
“Ticketing is where intent becomes revenue,” added Tim. “And in the current market, organisers cannot afford unnecessary friction, margin erosion or data loss.
“As Weezevent and Kaboodle continue to grow in the UK, now is the right time for us to focus and ensure UK organisers know how Weezevent’s self-service ticketing platform can really support and still give them the control. It also sits perfectly with Kaboodle’s existing, fully managed ticketing platform – organisers really can use whatever is the best fit for them.”
The platform allows organisers to run fully embedded, branded ticket shops, monitor conversion across channels in real time, and retain full ownership of their customer data.
