Unbridled and OrangeDoor, award-winning leaders in global events, exhibitions and live experiences, have merged in a landmark partnership that unites shared values, complementary strengths, and a bold vision for its clients and teams.
The merger of these privately owned entities creates a union of dynamism, innovation, and operational capabilities through their offices in the North America and the UK. By joining forces, they also open up scope for expansion into new territories, including Asia and the Middle East.
OrangeDoor, one of the UK’s first agencies to achieve B Corp certification, will be known as OrangeDoor, an Unbridled company. And, through the merger, it will adopt Unbridled’s deep-rooted philanthropic and people-first philosophy; reinvesting in its people and communities through its unique 20/20/60 model. Under this model, 20% of net income is donated to charity, 20% is retained to ensure long-term financial stability, and 60% is distributed to shareholders.
As well as bringing shared values, thought leadership and market leading technology, the merger is set to benefit the 234 strong team with the chance to work across regions. The integration will also bring coaching and development to help individuals grow their careers and build new skills and perspectives as the company expands its global footprint.
The merger will also see the two companies scale their sector expertise and collaborate on international project delivery. Further operational efficiencies will be delivered through Unbridled’s robust event tech stack and shared services platform covering finance, HR and compliance.
Stan Bullis, Founder and President of Unbridled comments: “For 25 years, our companies operated across the Atlantic as kindred spirits, yet as separate commercial entities. This merger grew out of a long-standing professional relationship and mutual respect. After meeting with Elizabeth, it became clear that, despite being thousands of miles apart, we share a parallel outlook on values, ambition, and belief in people. Our new partnership reflects a common belief Elizabeth and I share, that our work and events can be a catalyst for positive change”.
Elizabeth Heron CEO & Founder of OrangeDoor, an Unbridled company, adds: “This is more than a business transaction, it’s a merger of mindsets. Together we’ll be unlocking opportunities and bringing a greater sense of responsibility into large scale events. Creativity and innovation have been our watchwords over the last 25 years. Now, combined with extensive stateside production and performance expertise, we’re set to deliver even greater impact and outcomes for our clients and their events. Our success will be measured not just in financial terms, but in team engagement, client satisfaction, expanded service offerings and most importantly the good we can bring.”
