The Belfry Hotel & Resort (The Belfry) has deepened its ties with industry association beam, reinforcing the resort’s role as an active leader within the business events sector.
Two employees at The Belfry, Katie Niland and Debbie Collins, have taken on key membership roles within beam, one of the UK’s leading associations for the business, events, accommodation, and meetings industry.
Katie Niland, Commercial Director at The Belfry, will join beam’s Board of Directors, while Debbie Collins, Account Director at The Belfry, will support the Membership Action Group as Buddying Lead.
Katie joins beam’s Board of Directors bringing with her almost two decades of hands-on experience in the events and hospitality industry.
As Buddying Lead, Debbie will join beam’s newly created Action Group, designed to strengthen beam’s strategic pillars of resilience, innovation, ethics and quality. Action Group Leads will work in close partnership with board directors and play a pivotal role in driving activity and supporting the delivery of agreed initiatives.
Katie said,: “beam is one of our sector’s most respected industry associations, championing education, sharing best practice and encouraging collaboration and connection across the industry. I’m delighted that The Belfry have taken up central membership roles within beam, playing an active role within the organisation and helping shape industry discussions and initiatives. We wholeheartedly support their commitment to sharing expertise with the community and giving back to the industry, and are pleased to support beam’s important work within the sector.”
David Tremmil, Chair of beam said: “It’s fantastic to welcome Katie to the Board and Debbie as an Action Group Lead. Both Katie and Deb bring real depth of experience from across our sector, and an energy and collaborative approach which will be invaluable in helping to drive activity and elevate beam’s exposure.
“Katie brings valuable insight into industry exhibitions, which is an important area for us to develop. In addition, our Action Groups are fundamental to how we deliver value for members, and the introduction of Action Group Leads is an important step in making them even more effective. I look forward to working with them both.”
