The £85m+ redevelopment almost doubled the size of The Belfry, adding 149 bedrooms, the 852sqm The Masters Suite and a state-of-the-art fitness and wellness hub, The Club. The investment increased bedroom capacity by more than 46% and event space by 43%, creating one of the UK’s most comprehensive destinations for business and leisure.
The resort has welcomed thousands of delegates over the past year and hosted events for organisations including the Meetings Industry Association, beam and Teams Europe, as well as major hospitality programmes for the DP World Tour and British Masters. Investment in the resort’s events offering is delivering strong results, with occupancy in The Masters Suite at 70% for the year-to-date and revenue per square metre up 8%. Strong forward bookings have already secured substantial group business for 2027, providing confidence in sustained growth across the meetings, incentives, conferences and events market.
Alongside record meetings and events performance, The Belfry has also significantly strengthened its position as one of the UK’s leading leisure destinations. Leveraging its expanded bedroom capacity, the resort introduced longer-stay packages that generated more than 2,000 room nights during the summer period and increased ADR by 11%. This momentum has continued throughout the year, with transient stays of three to four nights up 85% in the year-to-date and ADR increasing by 13%, demonstrating the effectiveness of a targeted holiday and staycation campaign in driving both demand and value.
Katie Niland, Commercial Director at The Belfry Hotel & Resort, said: “One year on from completing our transformation, we’re seeing clear evidence of its commercial impact. We have grown market share, expanded into new segments and strengthened our position across meetings and events, leisure, golf, wellness and family markets. The Belfry has always been an iconic destination, but today it’s also one of the most dynamic and diverse resort businesses in the UK. Supported by the strength of our customer relationships and the advocacy of our industry partners, we’ve built significant momentum and are well positioned for continued growth.”
The Belfry’s achievements have also been recognised with a series of major industry accolades over the past year. The Club has achieved a BREEAM ‘Excellent’ building sustainability rating, putting it among the top 10% of new UK developments of its kind, while the resort as a whole has achieved a Silver EarthCheck accreditation for its substantial ongoing sustainability efforts. The Belfry was also named among The Sunday Times Best Places to Work 2026, ranking in the top 10 nationally for ‘Best Big Places to Work’, and the resort was crowned ‘Hotel of the Year – Independent’ at The Cateys 2026, with judges praising its significant investment, people-centric approach and exceptional guest experiences.
That guest experience has been enhanced in 2026 with exciting family attractions. The hotel’s WaveSurfer has added a new dimension to the resort’s extensive leisure offering, attracting more than 14,000 guests this summer alone, while tickets for seasonal activations in its Woodland Adventures playground have consistently sold out.
Wellness has also become an increasingly important part of The Belfry experience, with The Club introducing new fitness experiences including Reformer Pilates, Hyrox and Run Club, alongside its extensive health and wellbeing facilities.
Chris Eigelaar, Managing Director at The Belfry Hotel & Resort, said: “What a year it’s been! When we embarked on this project, we knew we were taking on one of the biggest challenges in The Belfry’s history, but seeing what we’ve achieved together over the past 12 months has been incredible. Whether you’re here for business, leisure or both, success has been about bringing everything together to create a much more complete Belfry experience – and that makes me immensely proud.”
For more information, please visit: https://www.thebelfry.com/
For more information, please visit www.thebelfry.com
Telephone: +44 (0) 1675 238600 | Email: enquiries@thebelfry.com
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