· Strata appointed as brand experience agency for OMODA & JAECOO in the UK
· Partnership includes five launches and full 2025 events calendar
· Fully integrated agency model supports major UK market entry for Chery Automobile brands
Strata has been appointed as the brand experience agency for OMODA & JAECOO in the UK, overseeing the full 2025 events calendar for both automotive brands. Owned by Chery Automobile, China’s fourth largest carmaker, this marks a major UK market entry and positions Strata at the heart of a integrated launch programme.
The scope of work includes end-to-end event delivery, production and creative strategy. The programme will include multiple vehicle launches, lifestyle and national events, sponsorship activations and media test drive support.
This is more than a single campaign. It is a fully integrated agency relationship, positioning Strata as the lead partner for all UK launch and experiential work tied to the ambitious growth of OMODA & JAECOO in the region.
This major client win further cements Strata’s position as a leader in the UK experiential and events sector. The appointment follows the successful JAECOO 7 launch in January and a competitive pitch process that saw Strata come out on top across all evaluation areas, including creativity, automotive expertise, flexibility, case studies and team capability.
Strata’s proposal was built around a shared creative framework that gave both OMODA & JAECOO a consistent core while allowing each to express its individual brand identity. The agency also demonstrated how its integrated delivery model and close collaboration with partner agencies would deliver both efficiency and impact.
Strata’s track record in the automotive sector, with experience currently across 23 brands, was a key differentiator in the decision. Its ability to offer a single-agency model delivering full-service support was also a decisive factor.
This win is a testament to the strength of Strata’s proposition and a reflection of its collaborative, embedded approach. The success was made possible by the combined efforts of creative, production, technical, event operations, marketing, logistics and client service teams.
Victor Zhang, UK Country Director OMODA & JAECOO UK commented “Strata has been instrumental in helping OMODA & JAECOO achieve an ambitious launch schedule with flair, originality and quality. Together, we are working to make a real impact on the UK’s automotive landscape.”
