Event Buyers Live reveals new panel session: How to value engineer your event

Event budgets are tight, and the cost of materials and labour is increasing. This is why supplier relationships are pivotal to successful events. But how should you work with your supply chain to create cost-effective solutions that deliver results and don’t break budgets?

If you would like to hear some best practice ideas, Event Buyers Live 2023 will feature a dedicated panel session – delivered in partnership with GL events UK – that will look at how organisers and suppliers can work together to “value engineer an event”.

Sam Herd, head of event planning and delivery at the Lawn Tennis Association (LTA), event management specialist Jack Saward, owner of Saward Marketing and Events, and David Tunnicliffe, commercial director of GL events UK will take part in the panel at Event Buyers Live (November 13-15, Carden Park, Cheshire). It’s just one of a number insightful sessions that comprise the content programme.

Tunnicliffe commented: “With increases in commodity costs and event budgets tighter than ever, winning a contract or appointing a supplier can often be only the start of a tense process of negotiation which can risk making or breaking the event supply chain.  When clients and suppliers are able to work together to value engineer a cost-effective solution for the delivery of event infrastructure, without compromising on the essentials of the event, you know you’ve found a relationship worth maintaining. And when a supplier can bring innovation and imagination to the table, using their experience and flexibility to make a client’s life easier, you’ve really hit the supply chain jackpot!

“GL events talk a lot about client collaboration, so I am looking forward to putting my money where my mouth is and taking this conversation to a wider audience at Event Buyers Live this year. I am delighted to be joined by two of GL events’ current clients, Sam and Jack. We won’t be the only members of the panel – but there’s a bit of a twist here so I won’t spoil the surprise!

“But what I can promise is a frank, lively and insightful discussion around the challenges, pitfalls and successes of value engineering event solutions.”

Registration for the industry event closes on November 1. Register at www.eventbuyerslive.com