Broadwick and Smart Group have announced plans for a joint venture catering business that will operate as the exclusive food and beverage partner across Broadwick’s London portfolio.
Guests now expect food, drink and service to match the quality of programming and production. The hospitality studio is being built to meet that expectation, embedding it into venue operations from the outset rather than treating it as an afterthought.
Broadwick CEO Simon Tracey said:
“For a long time, hospitality in live environments has been fragmented, with different suppliers, different standards, and often brought in too late to really shape the experience. This is about changing that. By building a dedicated studio with Smart Group, we’re able to design hospitality into the fabric of each venue, not layer it on afterwards.”
The studio will operate across Broadwick’s London venues, including 26 Leake Street, Banking Hall, Broadwick Studio, Control Room A, Drumsheds, Exhibition White City, Landing Canary Wharf, Landing Forty Two, Magazine London, OXO2, The Pelligon and Troxy, delivering a single, integrated approach across the full portfolio.
The joint venture builds on a relationship between the two businesses stretching back to 2016, delivering major cultural events, brand activations and corporate programmes across Broadwick’s portfolio. The new standalone business will have its own team and identity and will operate independently of Smart Group’s existing brands, Moving Venue and Last Supper.
Smart Group CEO Greg Lawson said:
“Nearly a decade working with Broadwick has shown what’s possible when two teams share the same ambition for live experiences. A dedicated studio is the right structure to take that further, designing food, drink and service into the fabric of each venue from day one, at portfolio scale, and flexing across very different environments without losing consistency.”
Broadwick’s portfolio hosts more than 2,500 events annually and generates revenues in excess of £100 million. Smart Group delivers over 1,000 events each year across London’s corporate and cultural sectors, with annual revenues in excess of £57 million.
The studio launches in Summer 2026.
