Best Western powers small meetings with launch of Instant Book

The experience of booking small meetings has been supercharged for 2023 with the introduction of Instant Book at Best Western Hotels & Resorts. The hotel group, which has over 250 properties in the UK, is the latest venue group to sign up to venuedirectory.com’s Instant Book platform.

There are 167 properties with meeting facilities and planners can find out availability at a glance and book in a matter of minutes via bestwestern.co.uk.

Jim Muir, Commercial Director at Best Western Hotels & Resorts, GB, explains:

“Launching Instant Book allows us to sharpen up the booking side for small meetings and give planners the ease and efficiency they’ve been asking for. It also allows us to better place resources to serve our clients – this is particularly pertinent given current resource pressures we’re all experiencing.” 

Michael Begley, Managing Director of venuedirectory.com, adds:

“You can book accommodation out of hours, so why not a meeting room? Instant Book offers so many valuable business benefits as well as sheer simplicity all round. We’re delighted that Best Western have come on board.

“Over 1,000 venues signed up for Instant Book last year, and from our discussions we know that many hundreds of hotels and venues, both within major groups and independents, are getting ready to make their meeting room inventory available for online booking this year – watch this space.”

At venuedirectory.com small meetings are big business, accounting for 82 per cent of bookings made on its website in 2022.

www.venuedirectory.com