beam has announced the appointment of Carl Law, Chief Technology Officer at Clarity Business Travel, to its Board of Directors. Carl brings extensive experience in technology leadership, systems integration, and digital transformation to beam, strengthening its commitment to innovation and collaboration.
As part of his new role, Carl will oversee the implementation of a new strategic partnership between beam and Cvent, the industry-leading meetings, events, and hospitality technology provider, which is set to roll out in 2026. This collaboration will help shape beam’s technology agenda, guide digital best practices for its members, and enhance member engagement at events.
Carl said: “I’m honoured to join the beam Board at a time when change in our sector is being driven by new technologies and changing customer expectations. I’m looking forward to working closely with the Board to ensure our members, the people behind our services, are fully equipped to thrive in the digital space.”
Louisa Watson, beam Chair, added: “We are thrilled to welcome Carl to the Board. His expertise in technology leadership is invaluable as we continue to evolve as an association and guide members with best practices and experiences. Working with Cvent marks an exciting new chapter, too, in our mission to support our members through collaborative relationships.”
Through its partnership with Cvent, beam will first implement enhanced event registration technology to better capture and segment attendee data, enabling more personalised experiences for its members. Further initiatives, including onsite check-in and badging solutions as well as Cvent’s event app, are planned for rollout in 2026.
