Aviva Studios, home of Factory International, will host a live, audience-led conversation on the growth of live marketing and brand experience, taking place on day two of MAD North this year, Wednesday 26 February. The session is the latest in a series of insight-led events, hosted at Aviva Studios, and addressing core aspects of the live event experience, from production through to creative inspiration.
The latest session, ‘Going Live: Why Brands Are Moving to Experience in a Digital World’, will reflect on the shift in marketing approach across some of the world’s most progressive brands. The session will address the factors driving this shift, as well as examples of experience marketing at its best, brought to life by key influencers in event marketing.
With the audience positioned as the main contributor to the event, the session will also benefit from input from Louisa O’Connor, Seen Presents, James Wallingford, AVANTGARDE EDGE, and Kee Hong Low, Aviva Studios, home of Factory International. The panellists represent some of the most innovative thinking in the world of events and experience, as well as some of the most dynamic brands working in it.
New research continues to underline that live events, experiences, and activations continue to see healthy growth, incrementally expanding marketing budgets, and capitalising on a symbiotic relationship with digital mediums. As well as exploring why live is resonating with brands now, it will also look to track where this growth is leading and the importance of experience marketing in connecting brands with culture and community.
MAD North takes place at Aviva Studio’s, 25th and 26th February, and follows in the steps of artistic and cultural icons David Hockney, Halsey and Marina Abramovic, all recent visitors to the venue, as well as Adidas, Paramount, Netflix and Glamour in the corporate world.
Hosting the session at MAD North, within the venue, places these conversations in a space built for ambitious, contemporary creative work, and reflects the venue’s growing role not just as a stage for major moments, but as a place where new thinking around culture, brands and live experience is shaped.
