asembl.group has appointed Deborah Crosswell as its new Head of Partnerships, reinforcing the organisation’s commitment to growth and collaborative excellence across its expanding client base.
As a full-service events partner, asembl.group comprises several independent, boutique event businesses that work together as one integrated team. The group is known for combining specialist expertise with a connected approach and delivers high-quality event experiences supported by strategy, creativity, and operational excellence.
With more than fourteen years of experience in the events and brand engagement sector, Deborah joins from her previous role as Client Relationship Director at Top Banana. She brings a wealth of knowledge from across international agency environments with global brands, FMCG, retail and mid-sized organisations. Her career blends strategic partnership development and client acquisition, both in the UK and overseas, including Dubai.
Deborah said she was drawn to asembl.group’s momentum and future plans.
“I am genuinely delighted to be joining the asembl.group team at such a pivotal moment. The group’s vision and pace of growth stood out to me, and I am looking forward to contributing to its next chapter. There is a strong sense of ambition here, and I am eager to collaborate with such a talented team.”
In her new role, Deborah will focus on shaping and leading a partnership strategy designed to enhance the group’s collective offering and generate meaningful value for clients.
“Joining at this stage presents an incredible opportunity. I am committed to building strong, authentic partnerships that support our group members and truly serve our clients. My aim is to demonstrate the depth of value the organisation can deliver when the right partners come together.”
Gavin Farley, Group CEO, welcomed Deborah’s appointment.
“We are very pleased to welcome Debs to the asembl.group family. She brings an impressive network, deep sector knowledge, and a highly collaborative approach. She is a strong addition to our leadership team, and we are looking forward to the impact she will make.”
Deborah adds that she brings energy, experience, and a relationship-driven mindset to her role, supported by a proven track record in building partnership programmes that deliver measurable results. Her appointment marks another step in asembl.group’s investment in talent as it continues to expand its capabilities and deliver connected global event solutions.
