Nathan Angus, Managing Director of Wildfire Experience Agency, has today announced a significant addition to the “family” with the appointment of Michelle Wildman as Head of Sales & Marketing.
Wildman joins the Sheffield-based agency at a pivotal moment as it celebrates 30 years of delivering world-class events. Known for its “spark-to-flame” philosophy and owning one of Europe’s largest private collections of event props and activities—ranging from Hovercrafts to 16ft waterfalls and full conference sets —Wildfire is positioning itself for a new era of creative expansion.
Nathan Angus, MD of Wildfire Experience Agency, commented: “At Wildfire, we’ve always been about hard graft, passion, and treating people right. We don’t just ‘put on events’; we create moments that stick with people. I’ve been in this industry since I was 11 years old, and I know when someone has that genuine spark. Michelle has it in spades. I first worked with Michelle over 20 years ago when we collaborated with stag parties back in the day, so she has seen us grow into the events beast we are.
She understands that in today’s world, it’s not about ‘forced fun’—it’s about connection, purpose, and delivering a real ROI for our clients. As we look to the next 30 years, I knew we needed a leader who could take our ‘spread like wildfire’ ethos and scale it even further. Michelle is exactly the person to help us ignite those new opportunities.”
Michelle Wildman said “I am absolutely thrilled to join Wildfire. After working predominantly in venues for the last 25 years, now is the right time to join the events industry. In recent years, I have seen a trend toward increased demand for interaction, challenges, and meaningful connection through activities—the embodiment of what we do at the agency.
Wildfire is on a huge growth path, and I am excited to support the upscaling of the business and to work with such a dynamic, results driven team. The whole Wildfire team is pivotal to that growth, and the Sales and Marketing function will play a vital role in achieving our organisational growth objectives.”
Wildman brings over 20 years of experience in high-growth marketing and sales strategy. Her role will focus on bridging the gap between Wildfire’s legendary creative execution and its global client strategy, ensuring that every brand activation, conference, and team-building experience delivers maximum impact.
The appointment follows a period of robust growth for the agency, which has recently delivered high-profile work for the likes of Sky and the British Figure Skating Championships.
