British Motor Museum boosts delegate engagement through added value experiences

The British Motor Museum has expanded its range of optional activities and experiences, giving organisers more ways to build energy into conferences and events, encourage networking and leave delegates with more memorable moments. 

Designed for easy add on to meetings, conferences, exhibitions and business events, the options range from quick, competitive challenges in coffee breaks to immersive experiences with vehicles from the Museum’s collection.

Home to the world’s largest collection of historic British cars, the British Motor Museum is a leading venue for conferences and events, with flexible spaces accommodating 6 to 600 delegates.  The new enhancements are available across the Museum’s wider conferencing and events offer, which includes not just the indoor spaces, but also 65 acres of outdoor event space and three hard standing arenas for activities, product displays and team building.

“Organisers want more than a room and a screen. They want delegates to feel part of something, to connect with each other and to leave with a moment they will talk about afterwards,” said Toby Batchelor, Head of Commerce at British Motor Museum. “These enhancements make that easy, whether it is a quick burst of competition between sessions or a deeper experience that uses the collection as part of the story.”

Event enhancements include:

Fast paced team challenges

  • Wheel Change Challenge: An entertaining team activity that challenges participants to work together against the clock and competing teams.
  • Pole Position Remote Controlled Challenge: Race remote controlled GT sports cars on a dedicated track. 

Vehicle experiences and wow moments

  • Driving experiences: Passenger rides in selected vehicles from the Museum’s historic collection. 
  • Display vehicles: Designed to reflect the message and brand of each event, vehicles from the collection can become an integral part of any event.

Built in discovery and shared experiences

  • Guided Museum tours: Led by the team of curators, archivists and enthusiastic experts, these can include options to get hands on with the vehicles. Enhancement can include tailoring though a focus on specific brands, moments in history and themes as well as costumed guides. 
  • Scavenger hunt: Delegates can explore the collection alone or in teams as they compete to find hidden answers.

These enhancements and the British Motor Museum itself are built around the practical needs of organisers, with spaces that scale from boardroom style meetings to large plenary sessions, dinners and exhibitions. The in-house catering team can further enhance conferences and events through bespoke menus and creative additions, designed to reflect any event.