In its inaugural year, the leading full-service event partner asembl.group has secured and delivered several collaborative projects combining the expertise of its independent agencies, including four global flagship brand experiences. And, by uniting forces, the group partners have strengthened their collective offering, resulting in over 300 delivered projects across 35+ countries and achieved a combined turnover of £37.5 million.
Conceived to challenge the traditional fragmented approach to event management, the group’s innovative collaboration model has set a new precedent for integrated event supplier partnerships. Formed of nine specialist agencies, employing over 120+ multi-skilled professionals, asembl.group is uniquely placed to meet event planners’ evolving needs.
This financial achievement reflects a shift in how event planners approach complex, multi-faceted projects. Rather than managing multiple fragmented suppliers with inconsistent communication and compounding mark-ups, there’s a growing market appetite for the seamless collaborative approach asembl.group provides.
asembl CEO and Co-Founder Gavin Farley says: “To see the group expand and grow in the way it has over the last year has been something I honestly couldn’t have dreamt up any better.”
The collective’s success lies in challenging the events industry’s historically fragmented approach to supplier relationships. By bringing together specialist partners under one transparent framework, the group eliminates common pain points that planners face in managing complex event delivery:
- Inconsistent communication across multiple suppliers
- Quality gaps between different service providers
- Budget complications from multiple mark-ups
- Coordination challenges for multi-location events
Jack Lamacraft, Co-Founder and Global MD of The Park, comments: “For our clients, the real value lies in knowing they’re working with genuine experts. Looking ahead, I see huge potential for the group; it’s only going to go from strength to strength as more clients experience the collective power of what we can offer together.”
“What was needed was a transparent, honest partnership between agency and client… one that removes barriers and limitations, and fosters genuine collaboration,” explains Jody Milton, Co-Founder and CEO of Formation Global. “No hidden obstacles. No silos. Just an open, holistic strategy that delivers fully coordinated results.”
The model’s effectiveness is evidenced through successful delivery of events ranging from intimate 450-person executive gatherings to large-scale conferences with 3,000+ attendees.
Key advantages for event planners include:
Streamlined Project Management: Single point of contact across 25+ specialised services, from cultural immersion experiences to sustainable event solutions.
Global Consistency: Seamless quality delivery across seven UK locations and six international markets, ensuring brand consistency regardless of venue location.
Enhanced ROI: Elimination of multiple supplier mark-ups while maintaining premium service quality through specialist expertise.
As an established disruptor in the events industry, asembl.group’s success to date demonstrates that collaborative partnership models can deliver superior financial performance while improving client satisfaction and project outcomes.
With growing market recognition and expanding international capabilities, the group is positioned to continue challenging traditional industry practices while setting new standards for event delivery.
