SITE (Society for Incentive Travel Excellence) brought together a record-breaking 500 incentive travel professionals for a night of meaningful connections, celebration, and cultural exchange at SITE NITE Europe 2025, held last night at Depot 1899 in Frankfurt. The evening also marked the official launch of its new “chapter-lite” membership model, SITE affiliates, a key step in expanding SITE’s global footprint.
Taking place on the eve of IMEX Frankfurt, SITE’s flagship European event once again proved why it is a cornerstone of the global incentive travel calendar, offering unparalleled opportunities to connect with a 1:2 ratio of buyers to suppliers in a relaxed, high-energy environment.
This year’s event took place in the atmospheric surroundings of Depot 1899 – a beautifully repurposed tram depot turned vibrant social venue. Attendees enjoyed an evening of hospitality, laughter, and renewed connections, complemented by delicious food, flowing drinks, and the unmistakable camaraderie that defines the SITE community.
Annette Gregg, SITE CEO, commented: “SITE NITE Europe continues to embody the spirit of connection and collaboration that powers the incentive travel industry. Last night’s energy, warmth, and enthusiasm remind us that this sector isn’t just about business – it’s about building bridges, sharing cultures, and celebrating our global community.”
SITE used the occasion to unveil SITE affiliates, a new program that empowers members in regions or countries with fewer than 20 active members to form their own affiliate, with guidance and support from SITE HQ. Each affiliate will be led by local industry professionals, who are passionate about building community and serving as SITE ambassadors.
The first affiliate, SITE Italy, is already up and running and celebrated its official debut at SITE NITE Europe. “At the heart of it, we believe stronger connections make our entire industry more resilient, more creative, and more impactful,” said Benedetto Consiglio, one of SITE Italy’s co-leaders. “We welcome every opportunity to collaborate because when one chapter or affiliate thrives, we all do.”
With attendees from across the world and a rich mix of new and familiar faces, SITE NITE Europe 2025 set the perfect tone for a productive week at IMEX Frankfurt. The event served as a dynamic launchpad for the days ahead, helping delegates establish new contacts, spark business conversations, and reinforce the value of incentive travel as a powerful driver of performance and purpose.
SITE NITE Europe was made possible thanks to the generous support of partners and sponsors including IHG and IMEX as well as Abu Dhabi, who hosted a pre-event reception.
As part of SITE’s global event portfolio, SITE NITE Europe complements its North American counterpart in providing members and friends with exceptional experiences that blend business with meaningful human connection.
