30 Euston Square addresses changing face of learning and development Scenario Centre meets demand for better knowledge retention

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30 Euston Square is acknowledging the changing face of learning and development techniques with the re-branding of its Exam Centre.

Recognising the enduring importance of knowledge retention as a perennial criterion of success, the venue is responding to the increased demand for scenario-based learning from training companies and corporate entities. Additionally, with delegate mental wellbeing at the top of every agenda, event organisers are shifting away from the term “examination” due to its potential to evoke anxiety in delegates.

The central London venue is addressing the nuance of how we learn, retain, and maintain information in its soft re-brand of the Exam Centre to the Scenario Centre. 

30 Euston Square has 2 floors for scenario-based learning with each floor having a dedicated reception space, large briefing area for up to 45 delegates, informal breakout areas and a suite of smaller suites for client specific tasks and scenario training. Each floor offers the potential for full branding, facilitating the creation of immersive experiences tailored to showcase company and commercial objectives.

The venue has also recently addressed delegate mental health with a new series of relaxation strategies that are available pre and during events hosted in the Scenario Centre and wider event spaces. 

Luiz Mazzari, general manager, comments: “Given our prominent position in London’s events landscape, we understand the value of scenario-based learning in promoting knowledge retention. This approach is regularly observed in sectors such as medical science, optometry, and emergency services. As more business sectors recognise the importance of scenario-based learning, we look forward to hosting their events and leading the way in innovative learning methodologies.”

30 Euston is a Grade II listed building with a heritage for connecting people together. In between Marylebone and Euston mainline stations and situated close to Kings Cross St Pancras, 30 Euston Square is one of the best-connected locations for business and association events. The venue can host a maximum of 300 guests in its purpose build auditorium and screening room, as well as having more intimate spaces for boardroom style gatherings and 41 bedrooms for overnight delegates.