EVERYTHING IS GETTING SHORTER

Or should that be Evrythng is gtting shrter? Or Everything Shorter? Or even just ‘Shorter?’ We’ve known this was coming since twitter first blew up and sites demanded that whilst they wanted us to make our point we must do so in haste.

 

So what does this mean for marketing? Rather than viewing it as restricting many sites are using it to drive traffic through use of GIFS, Shorter clips and graphs that rely on visually compelling features over in depth analysis. What does this mean for you?

  • Abbreviate – People don’t have time to hear your waffle. Keep it short.

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  • Rely on humour – GIFs are at their best when funny. Source accordingly

  • Don’t rush – You still want to be memorable. Focus on that image and prepare to make an impact.